Those (except pregnant or lactating mothers, children below 6 yrs of age and anyone who may have a chance of swallowing the medicine)who want to abort or reduce the duration/severity, of their upper respiratory viral infections( URVI) particularly those that come with throat symptoms. Key is to use it at the very first hint of URVI. It pays off to pay close attention to your symptoms like any new onset throat symptoms/headaches/body aches/feverish/chills etc and start this treatment right away.

because we think getting rid of the flu or sore throat before it becomes full blown illness is better than waiting for it to take its own time and pass.

An MD who has been in active clinical practice for past 18 years in USA

We recommend a maximum of 2-3 times /day for not more than 2-3 days in a row, at any given time.

If you start this treatment after you already have full blown illness for a day or so, it may not abort it but it can still help reduce the duration of the illness and helps symptoms too. Also, you may have a bacterial illness and may need to talk to your doctor.

Ye. Immediately after you think you had an exposure to an upper respiratory illness but not before. It can be used up to 2-3 times /week for this purpose. We do not recommend using it for routine long-term use for prophylaxis.

Studies by various researchers showed that lipophilic menthol effectively gets access to the nerve endings below the multilayered squamous epithelium. Many basic science research demonstrated menthol’s enhanced phagocytic activity and anti-inflammatory cytokine activity.

Via its action on tight junctions, it can make salt and borneol camphor reach the right place to exert their effect. Same way borneol camphor is shown to exert anti-inflammatory and anti-oxidative effects.

Avoid cold beverages and cold foods until you recover completely. Try to sip warm herbal tea or other liquids of mild sort frequently. The notion that consuming cold stuff for sore throat is merely based on the fact that cold will numb the pain receptors for a very short period, making it bearable to eat or drink. Moreover our formula also relieves soreness of your throat instantly that lasts much longer than drinking cold liquids or eating cold foods.